Natural Matcha

Brand Identity
Social Media Design
Packaging Design
©2022

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[Studio] Moona Mäkelä developed a comprehensive visual brand identity, social media strategy, and packaging design for a health company Natural Matcha, located in San Francisco.

Natural Matcha is dedicated to harmoniously blending remarkable health benefits with delightful flavors in its line of matcha tea powder. It caters to individuals who prioritize their well-being without compromising on taste, providing a perfect choice that seamlessly combines flavor and wellness.

The creation of Natural Matcha's visual identity was driven by a deliberate fusion of vibrant colors and relaxed hand-drawn illustrations, resulting in social media and packaging that exudes sophistication and a wealth of knowledge.