Inara
Brand Identity Design
Social Media Design
Packaging Design
©2023
[Studio] Moona Mäkelä was honored to embark on a transformative journey with Inara, a New Zealand based skincare company. Tasked with creating a cohesive visual identity, packaging and social media design, we collaborated closely with Inara to capture their essence.
Inara represents the fusion of scientific advancements and the bountiful nature of New Zealand, selecting pure ingredients and leveraging the latest scientific findings to craft their luxurious skincare formulas.
Inara’s visual brand identity was created to infuse minimalism, opulence and sophistication together. One of the key characters of the visual identity are detailed, hand-drawn illustrations that showcase the natural ingredients of their products.
